To start marketing a web hosting business you have to know something about this. Now anyone with $50 bucks or less can start his or her own web hosting service complete with great reliable servers. 24 hour, seven day a week customer support, advertising materials and technical materials. The truth is that you don’t have to have your own servers at all. Today, some web hosting plans offer unlimited bandwidth and unlimited storage with reseller option for less than $20 a month. Web hosting reselling offers a great opportunity to make money. If you market your service in the right market in right direction with right punch.
How do you earn?
While hosting cost is almost neglected, marketing makes or breaks a web hosting reselling business. Many of those who have failed have exclusively promoted the reselling business online – running pay-per-click (PPC), posting in the forums etc. However, many of those who frequent the Internet may know as much about reselling as you do and they won’t bother to go through a middle-man for Web hosting. Distributing business cards, old-fashioned yes, is still one of the most popular and inexpensive ways to market or advertise your web hosting service. You’re likely to get more clients in your local market than from the Net. Though you can do business card printing yourself using many different business card templates. It’s wise to spend little money to order professional designed business cards. Colour business cards will cost little bit more. Needless to say, your business should be listed on local phone directory too.
Designing a web hosting plan:
Like any other business, a hosting also requires careful planning and design as guide for the entire operation. A good web hosting business plan contains these essential elements: the objectives of the web host and its target market.
Objectives of the Business:
A good business plan is dependent on the laid-out objectives. Laying down the objectives will guide the web host in the conceptualization of marketing strategies in order for it to sell its services to the market. Also, determining the web host’s objectives or purpose enables people to delimit its company from exploring tactics that are unnecessary and off-tangent from the kind of services it promotes. Another advantage of citing the objectives is that clients will be enticed to buy the services catered by the business. It gives the clients the complacency that, indeed, you know how to go about its hosting business (with relativity to its objectives).
Web Host Target Market:
Your plan must contain the target market you want to penetrate in. The results of these surveys will serve as the basis for the planning of the entire concept of the business. It is also in methodology where clients will know how you would execute the important factors needed in rendering its web hosting services. It is best to include your company profile (not failing to mention the office location). And the people (with their respective relevant experiences) who are manning it. Professional financial projections are important items. That require a lot of planning to avoid short-backs of finances and logistics in the long run.