Margin vs Markup: Key Differences, Formulas, and Examples Explained
Setting the right price is one of the biggest challenges for any business. You need to cover your costs, stay competitive, and earn enough profit to keep growing. However, many business owners confuse two important pricing terms: margin vs markup. Although both measure profitability, they calculate it differently. Margin shows how much of your selling price remains after covering the cost of goods sold. Markup shows how much you increase the cost of a product to determine its selling price. For example, buying a product for $60 and selling it…
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